I help venues, hospitality and property businesses bring direction to their marketing, and put the teams, systems and processes in place to deliver it.
You might be opening somewhere new, preparing for growth, repositioning an established business or finding that your current marketing approach has become difficult to manage.
I work with owners, leaders and their teams to clarify what matters, establish priorities and build a practical way forward.
My experience spans major venues, local government, hospitality, property and precinct development, helping leaders bring clarity and confidence to complex situations.
Some engagements are long-building the function, the team and the systems from the ground up. Others are short-a proposal, a strategic opportunity, a decision that needs a clear way forward.
Different scope. The same clear thinking and practical follow-through.
In practice
Strategic Leadership
Senior marketing and communications leadership for a defined period or an ongoing part-time engagement. I work with your leadership team to set direction, guide delivery, coordinate specialists and build internal capability. This can support an opening, a period of growth, a repositioning or a team that needs experienced leadership.
Marketing Function & Systems Setup
For businesses that need the foundations to support their next stage. I help establish or improve your marketing function: the plan, team structure, responsibilities, platforms, workflows and reporting.
A defined project, shaped around your business and what you need to achieve.
Project & Communications Advisory
Support for significant proposals, developments and decisions. I help shape proposals, stakeholder communications and decision-support materials, drawing on experience in property, precinct development, local government and major venues.
Communications & Marketing Review
A structured starting point. I audit your current communications or marketing function - what exists, what's missing, what needs to happen before the next stage. You leave with a clear picture and a prioritised plan. From $3,500
How it comes together
We start with what you’re trying to achieve and what’s getting in the way.
From there, we agree on the scope, priorities and deliverables. Some engagements begin with a review. Others involve building the function or providing leadership through a particular stage.
I take on a small number of engagements at a time, working directly with owners, leaders and their teams.
My background
Some places are straightforward to communicate. Most of the interesting ones aren't.
My experience includes leading communications and marketing at Brisbane Convention & Exhibition Centre, alongside senior roles in international hospitality and major precinct development.
As Director of Marketing & PR for Fiji’s largest cluster of Marriott resorts, I led marketing across distinct resort brands within Marriott International, the world’s largest hotel company. Different identities, international audiences and the constant task of turning the promise of paradise into bookings.
The $360 million Nicholas Street Precinct redevelopment came with a different challenge: a city centre being reinvented, a complicated history and a community with reasons to be sceptical. As Brand & Activation Manager, I led its brand, marketing and activation through that transformation.
Earlier experience spans hotels, cruise lines and luxury international resorts, including roles across the Caribbean.
I’ve also owned a restaurant and built an e-commerce business, taking direct responsibility for product development, pricing, suppliers, marketing and sales.
Across these environments, my work has involved shaping brands and building what sits behind them: the teams, systems, processes and clear direction that turn plans into practice.
Complex environments. Visible outcomes.
Contact
If you're navigating a significant project, proposal or decision, get in touch, I’d be happy to help.
Based in Ipswich, working with venues, hospitality and property businesses across South East Queensland.